In the neighborhoods that already feel like home.

About Us

LUIH is the answer the market has been waiting for: homes with custom-level design and quality, in the established neighborhoods you'd already choose - move-in ready.

Why We Exist

The neighborhoods you love were built decades ago. The homes in them are outdated. And nearly all new construction happens on the outskirts of the city, not on the streets you already call home.                                                 
LUIH solves that. We build where community already exists - where the coffee shop already knows your order, neighbors stop to talk, and everything you need is within walking distance.

What We Do Differently

  • In-House Design: 14 architects and designers under one roof, anticipating how your family will live 5 to 10 years from now.
  • Consistent Execution: Certified partners. Same standards. Same materials. Same quality in every home delivered.
  • Uncompromising Location: We only build where community already exists - walkable neighborhoods, tree-lined streets, addresses with decades of history.

A track record that speaks for itself.

60+ homes delivered across 12 established neighborhoods, with 140+ in active pipeline. 42% sold before construction is complete. Built since 2023 by a binational team of architects, builders, and operators who've done this before and built the process to prove it.

Built With Discipline and Care

Expertise

Our team brings deep construction expertise.

Every home follows a defined process, from acquisition to design to construction, ensuring clarity and control at every stage. We are intentional in how we grow and in the number of homes we deliver each year. Because quality is the result of focus, discipline and consistency over time.

A home at this level is more than a purchase.
It is an asset. And a setting for life.

A Long-Term Perspective

By focusing on established neighborhoods, timeless design and disciplined execution, LUIH homes are positioned to remain relevant, both in experience and in value. Not trend-driven.

Not built for the moment. Built to endure.

A shared perspective on location, design and disciplined execution.

Founders

João Vianna

Founder & Co-CEO

João Vianna

Victor Magalhães

Founder & Co-CEO

Victor Magalhães

Rafael Rebouças

Founder & COO

Rafael Rebouças
Founded by Joao Vianna, Rafael Reboucas, and Victor Magalhaes, LUIH brings together expertise in real estate, development, and design.

Experience the Difference in Person

Schedule a private visit and see how design, discipline, and location come together.