Homes Defined by Place, Built to Endure
About Us
LUIH develops a selective collection of residences in Central Florida’s most established neighborhoods, homes shaped as much by their address as by their design and execution.
We build selectively. We build with intention.
Each home is carefully positioned, thoughtfully designed and delivered fully complete, for buyers who value quality, discretion and a sense of permanence.
We Begin With the Address
Before plans are drawn or materials are selected, we begin with one question: where. Each LUIH home is located in a neighborhood where location, lifestyle and long-term desirability come together and the surroundings have already stood the test of time, including Winter Park, Orlando, Maitland and Tampa.
- Prime urban location
- Functional architectural design
- Durable materials and elevated standards
Designed for How Life Is Lived
A LUIH home is not created to impress in a moment.
It is designed to feel right over time. Spaces are composed with clarity and balance.
Natural light is intentional. Transitions are seamless. From open living areas to private retreats, each element is considered around how people move, gather and live, quietly, comfortably and consistently.
Materials are selected for their integrity. Proportions are deliberate.
Details are resolved with restraint. Nothing is excessive. Nothing is arbitrary.
Built With Discipline and Care
Expertise
Our team brings deep construction expertise, supported by a carefully selected network of top-tier subcontractors and craftsmen who share a commitment to precision and consistency.
Every home follows a defined process, from acquisition to design to construction, ensuring clarity and control at every stage. We are intentional in how we grow and in the number of homes we deliver each year. Because quality is the result of focus, discipline and consistency over time.
A home at this level is more than a purchase. It is an asset. And a setting for life.
A Long-Term Perspective
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By focusing on established neighborhoods, timeless design and disciplined execution, LUIH homes are positioned to remain relevant, both in experience and in value. Not trend-driven.
Not built for the moment. Built to endure.
A shared perspective on location, design and disciplined execution.
Founders
João Vianna
Founder & Co-CEO
Victor Magalhães
Founder & Co-CEO
Rafael Rebouças
Founder & COO
LUIH was founded by João Vianna, Rafael Rebouças and Victor Magalhães, bringing together experience across real estate, development and design.
Their shared approach is simple: start with the right location, design with intention and build with discipline. Each home is developed with a focus on lasting quality, thoughtful execution and long-term relevance.
Experience the Difference in Person
Schedule a private visit and see how design, discipline, and location come together.
